The most important step you got to take when structuring your website is to have a definite small business marketing plan. After giving a client has availed of the SEO quote given him, we check right away if he already has an existing website. We need to know if we are to build the website from scratch or not. If there is an existing website, we just match the keywords present in its pages.
So we’ll choose, for example, the dentist, root canal. There is a page on root canals and the treatment. We will say, let’s choose that keyword because the page is already about that and it is just an easy match as opposed to creating a page from nothing.
When I am working on a site from scratch, I usually draw a diagram of my small business marketing plan attack for the structuring of the business website. In connection to this, let us have a look at these two websites – Planet 13 and Melbourne SEO Services. The title tags used for the Planet 13 website range from three to five keywords. But this one has been a little bit longer. Band merch is the keyword I have gone here. I went for the slightly longer tail version as well which is official band merch, so I can pick up both of those.
Band merch is the one that we are going to use as the primary keyword. Then, you will see here the sub categories. Although the pictures are linked, there is anchor text beneath it too. This is a good way to inform Google what all these pages are all about. We’re sending a link to that page with the appropriate anchor text. They act like my sub categories. We also did some linking down the bottom for some of these tier keywords. As we aim for the targeted web traffic, we just have to doing these steps repeatedly.
Let us use Blink 182 as an example in order for us to drill on it a little deeper. This is an e-commerce website which contains thousands of products online. Because of this I did not want to do the title tags for every product. We built it so that we could auto generate the title tag based on information that it pulls from things like the product description, and the category and things like that. This one is automatically created. To make it more defined I used the word cheap in there.
Sometimes people search for cheap and it’s a good way to come up for some extra longer tail keywords. The primary keyword we’re going for here is Blink 182 patch. I’ve also gone for hottest Blink 182 merch, but the main one we’re going after here is Blink 182 patch.
Here, I use a pipe instead of a colon. I use the pipe symbol to separate two sections when I got to make two points. I could have settled for cheap Blink 182 patches but I wanted to insert another word there so it became Blink 182 merch. All these are details of a small business internet marketing plan which need to be dealt with consistency.
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